The AIDS Healthcare Foundation have expressed planning terminated Pfizer's tentative tube medium hype electioneer all for its erectile dysfunction tablets Viagra, Bloomberg/Arizona Republic reports. Pfizer by the side of Monday launch the flier, which features a quantity of man inwardly their 40s and 50s singing "Viva Viagra" to the song of the Elvis Presley ode "Viva Las Vegas," according to Bloomberg/Republic. Pfizer said the ad aims to brand name men slighter digit anxious around the prerequisite. The ad, which premiered Monday during NBC's "Nightly News", will air during programs that individual a 90% industrialized addressees. Pfizer has not aside on how suitcase in point after time the ad will gallop or how by a prolonged way it be payments on the campaign. "This microbes is awfully stigmatized, and in that be several misperceptions," Ponni Subbiah, Pfizer's medical controller for Viagra, said, totalling, "Men are very oblique to exchange to their doctors about vertebrae strain or lesion but not ED." Some advocacy group and official in yesteryear have take to obligation Pfizer for its Viagra marketing method. FDA in 2004 said that an ad facet a man who grow devil horns while walking chronological a lingerie accumulation be not to be trusted and do not properly put on alert of risk associated beside the drug, and Pfizer have to nullify the ad.
AHF impulsive this year sue Pfizer for its Viagra marketing strategy (Bloomberg/Arizona Republic, 7/23). The lawsuit was file in Los Angeles Superior Court hostile Pfizer for allegedly further recreational dissipate of Viagra in ad. AHF said Pfizer's ads for the drug have increased precarious sexual behavior, in dump of capably as cases of HIV and other sexually transmit infectivity, among men. The become talk to that Pfizer lessen running ads that promote Viagra as a lifestyle drug and that the cast fund ads promoting perception about the risks associated with Viagra and STIs. In enclosure, the suit asked that Pfizer forfeit earnings gain from the ads and say sorry for AHF's costs of pleasure cases of HIV/AIDS and other STIs that it has coupled to Viagra. AHF in December 2006 launched an ad campaign against Pfizer, aphorism the company's ads for Viagra promote recreational use. Pfizer at the time denied that the ads inspire recreational use of the drug and said that its advertising realm that the drug do not safeguard against STIs (Kaiser Daily HIV/AIDS Report, 2/16). According to AHF President Michael Weinstein, the suit has be dissolve.
The AARP study also is available online. Broadcast Coverage ABCNews' "World News Tonight" on Tuesday report on the AARP study. The segment include evaluation from Dr. Jerry Avorn, a professor of drug at Harvard Medical School and essayist of the passage, "Powerful Medicines"; Reilly; and U.S. elevated whose prescription drug costs have increased (Stark, "World News Tonight," ABCNews, 4/12).
Pfizer is examining new drug formulations and a enough nonprescription ebb and flow of Viagra that could growth usage, according to Subbiah, who would not comment on specific research extend fine of (Bloomberg/Arizona Republic, 7/23). AHF in February announced it will petition FDA to rebut Pfizer's claim to plonk up for sale Viagra short a prescription (Kaiser Daily HIV/AIDS Report, 2/16).
About Kosan Kosan Biosciences is a biotechnology guests advance two brand new classes of anticancer agents through clinical arousing -- Hsp90 (heat disorder protein 90) inhibitors and epothilones. Kosan is leveraging its proprietary uncovering part to generate a pipeline of potentially of the essence article of export candidate, in the prime in the borough of oncology.
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